WHO WE ARE
AVI-SPL is a digital enablement solutions provider who transforms how people and technology connect to elevate experiences, create new value, and enable organizations to thrive and grow. We are the largest provider of collaboration technology solutions, which include our award-winning managed services.
Our highly certified industry experts and innovation leaders share a vision to help people work smarter and live better. We believe that success starts with a sound team and that an inclusive and diverse workplace moves us all forward.
WHAT YOU’LL DO
We are seeking an innovative, analytical Marketing Reporting Specialist to join our global marketing team. The ideal candidate will be responsible for collecting, analyzing, and reporting on marketing performance metrics to help drive strategic decision-making and improve overall campaign effectiveness. This role will work closely with marketing leadership, global in-region marketing managers, and IT to provide results, insights, and recommendations that support our business growth.
Day-To-Day Responsibilities:
Marketing Dashboard Reporting
- Manage, and maintain real-time marketing dashboard reports to track and analyze the progression of leads through the sales funnel (Inquiries, MQL, SQL, SAL, Won)
- Develop and implement methodologies to accurately measure marketing’s influence on pipeline, revenue, new customer acquisition, and Return on Marketing Investment (ROMI)
- Provide insights into conversion rates at each phase of the marketing funnel
- Analyze marketing campaign results
- Scrub customer and prospect lists; dedupe, categorize, and assign leads from marketing activities to ensure they flow into marketing reporting
- Add new reporting insights as needed
Power BI Reporting & Dashboard Development
- Optimize Power BI visuals and performance to handle large datasets from multiple sources
- Ensure reports and dashboards provide actionable insights to drive decision-making on future marketing investments
- Provide sales, budget, and financial results on individual campaigns and themes
- Maintain, design, and develop interactive and scalable dashboards in Power BI to visualize marketing performance data
Data Integration & Collaboration
- Collaborate with Sales, IT, and Marketing Operations to integrate data sources (e.g., CRM, marketing automation tools, customer intelligence tools, and intent data) into Power BI
- Ensure data accuracy and consistency
- Partner with IT to troubleshoot and resolve data integration issues
- Align reporting to provide a unified view of performance across regions and lines of business
Performance Monitoring & Insights
- Monitor key marketing and sales performance indicators (e.g., lead counts, pipeline, won business, average order size)
- Analyze trends and provide recommendations to improve campaign effectiveness and lead conversion
- Deliver monthly performance reports to senior marketing leadership and stakeholders
- Prepare and maintain Target Account List (TAL) to develop audiences for use in Hubspot and ABM tools
- Create surveys, analyze survey results about our activities with internal teams, partners, and customers
- Identify gaps or bottlenecks in the marketing funnel and propose data-driven solutions
- Other duties as assigned
WHAT WE’RE LOOKING FOR
Must-Haves:
- 2–4 years of experience in marketing analysis, reporting, or a similar role
- Proficiency in data analysis tools such as Excel, and Power BI, or equivalent platforms
- Excellent analytical skills with the ability to interpret complex data sets, coordinate data from multiple sources, and provide actionable insights
- Excellent communication, collaboration, and consensus-building skills with the ability to work with cross-functional teams
- Solid strategic thinking and structured, proactive problem-solving skills
- Strong organizational skills with excellent attention to detail
- Ability to work and think independently while meeting deadlines
- Ability to maintain strict confidentiality and handle sensitive matters with discretion
Nice-To-Haves:
- Experience with marketing automation, CRM, customer intelligence tools (e.g., HubSpot, Microsoft D365, Salesforce, ZoomInfo), and survey tools (i.e., SurveyMonkey)
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
- Ideally, this position will be based in Tampa, Florida, U.S.
WHY YOU’LL LIKE WORKING HERE
- Medical benefits, including vision and dental
- Paid holidays, sick days, and personal days
- Enjoyable and dynamic company culture
- Training and professional development opportunities
MORE ABOUT US
AVI-SPL is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, disability status, or membership in any other group protected by federal, state, or local law. AVI-SPL is an AA/Disabled/Veteran Protected Employer VEVRAA Federal Contractor.
AVI-SPL reserves the right to alter work hours and work location as necessary. Work hours may vary based on client requirements and may include travel to various locations in support of the account.
