Social Media and Content Specialist

Key Responsibilities:

· Social Media Strategy: Develop and execute a cohesive global social media strategy that aligns with marketing objectives and strengthens brand presence. Lead and oversee regional teams, ensuring content aligns with campaign themes, maintains brand consistency, and fosters a unified global social presence. Provide strategic direction, set goals, and support regional managers in content development and engagement strategies.

· Content Creation & Design: Create high-quality social media content, including graphics, short-form videos, animations, and other visual assets tailored for social media campaigns. Provide support to the marketing team by designing additional graphic materials such as digital ads, brochures, and event graphics as needed.

· Social Media Management: Own the social media content calendar for all U.S. channels, ensuring timely scheduling of posts, engaging with followers, responding to comments and messages, and managing day-to-day community interactions.

· Employee Advocacy: Collaborate with internal teams to create content that showcases AVI-SPL as the employer of choice in the AV/UC Industry.

· Event & Campaign Support: Develop and execute innovative social media strategies to promote company events ensuring maximum reach and engagement.

· Community Building and Influencer Engagement: Build and nurture relationships with AVI-SPL brand ambassadors to co-create thought leadership content that boosts engagement and broadens brand reach.

· Thought Leadership Development: Work with executives and subject matter experts to curate thought leadership content to position AVI-SPL as an industry leader.

· Internal Social Media Training: Educate and equip employees and internal teams with best practices, social media guidelines, and engagement strategies to enhance their online presence.

· Brand Consistency: Ensure that all social media posts and content maintain a consistent brand voice and adhere to corporate guidelines, aligning with broader marketing strategies and objectives.

· Performance Analysis: Monitor and analyze social media performance metrics to optimize content and drive continuous improvements.

· Trends and Insights: Stay up to date with social media trends and best practices to ensure the company’s content remains fresh, relevant, and in line with industry standards.

Requirements:

· Proven experience in social media management, content creation, and graphic design.

· Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, or similar design tools.

· Strong understanding of social media platforms (LinkedIn, Instagram, Twitter, etc.), trends, algorithms, and engagement strategies.

· Ability to create both static and dynamic content (graphics, videos, animations) for social media and marketing purposes.

· Experience with video editing and motion graphics is a plus.

· Excellent attention to detail, creativity, and ability to juggle multiple projects simultaneously.

· Strong communication skills and the ability to collaborate with cross-functional teams.

· Ability to analyze performance metrics and adapt strategies for optimal results.

Preferred Qualifications:

· Bachelor’s Degree in Marketing, Communications, Graphic Design, or related field.

· 3+ years of experience in social media management or content creation, with a strong portfolio showcasing social media campaigns and design work.

· Knowledge of social media management tools (eg. Sprout Social, Hootsuite) and analytics platforms.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This job operates in a professional office environment and can occasionally be required to drive to client sites.

The physical demands of this position are those that are necessary to meet the responsibilities and essential functions of this position.  Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. 

• This position regularly requires employees to sit, walk, and stand; talk or hear, both in person and by telephone; use hands repetitively to finger, handle, feel or operate standard office equipment

• This position does not have direct reports

AVI-SPL reserves the right to alter work hours and work location as deems necessary

AVI-SPL is an Equal Opportunity Employer/AA/Disabled/Veteran Protected
VEVRAA Federal Contractor