Product Marketing Manager

Essential Functions

• Strategy – Drive product marketing programs, collaborating with product, sales, and other marketing functions such as digital marketing, event marketing, and external consultants.
• Customer insight – Gather customer-driven insights directly from existing customers and prospects to help drive product differentiation. Create industry and solution-focused use cases.
• Competitive intelligence – Build competitive intelligence briefs against key solution competitors, enabling sales to have strategic guidance on how to compete during a sales cycle with sales battle cards. This information should also feed marketing messaging.

• Market opportunities – Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand.
• Product awareness – Educate the market about AVI-SPL’s offerings through collateral such as brochures, sales sheets, white papers, workshops, presentations, website content, and technical blogs, driving views of that content.
• Demand generation – Develop product marketing strategies to acquire net new customers and to expand the scope of solutions and services sold to existing customers.
• Category leadership – Develop key market-leading initiatives to help differentiate AVI-SPL as a market leader in its category on a global scale by launching innovative product marketing campaigns and driving an insight-led strategy.

Qualifications

• 5-7 years of experience in product marketing and related marketing functions in the technology or construction industry, preferably within an area of enterprise IT.
• Management experience, with an emphasis on leadership, and engaging global and local stakeholders.
• Bachelor’s degree in marketing, business, or related area; MBA is a plus.
• Ability to understand and articulate technical concepts and translate these into compelling, commercial, customer-focused communications.
• Uses data to measure and optimize results, and to inform decision-making and strategy development.
• Experience in presenting product marketing plans and concepts at the executive level.
• Strong understanding of all elements of the product marketing process.
• Excellent communication skills and the ability to work with diverse teams.
• Comfortable speaking in front of an audience either virtually or in person.
• Proven track record of building and executing marketing plans and staying focused on “getting it done” in a fast-moving environment.
• Proven experience being self-directed and working with minimal supervision.
• Demonstrated experience building credibility with and delivering results for product teams, sales teams, and customers.
• Excellent spoken and written English.